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Tracking keywords is a good idea, especially for bottom of funnel keywords. But one bottom of funnel keyword is all too often forgotten – your brand name. Your brand name is something many prospective clients search before making the final decision to buy from you. They want to double check before taking the plunge. Your site probably ranks #1, so everything seems fine. But is it? What else ranks on page 1? A bad review? A competitor with an alternative offer? Either of those could lose you the sale. But when that prospect sees a great review, or an attractive article singing the virtues of your products, you’ll close the deal.
In this webinar, Jason Barnard will give you best practices for tracking, improving and maintaining the quality of your brand SERP (what appears when someone Googles your brand name).
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