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Register for the webinar
The emergence of the Knowledge Graph and other SERP features shifted SEO away from simply relying on keywords toward a more complex approach. Now Google has many systems in place to identify the true meaning of keyword searches and the intent behind them. To deliver on this, entity-based SEO uses context—not just keywords—to help search engines provide users with the information they seek.
What does Entity SEO mean for your brand?
Join our webinar to witness a genuine discussion between
Jason Barnard
and
Dixon Jones
on how Google treats brands: Brand as an authority vs Brand as an entity. Discover two different but very valid approaches to “Entity SEO” from experts with 20 years of experience in SEO under their belts.
During the webinar, Jason and Dixon will discuss the following questions:
- What are the two different views on Entity SEO?
- Is Entity SEO about becoming an Entity, or becoming an authority on a topic?
- What’s the difference between an entity and a topic?
- How can a brand become an entity?
- How can a brand become an authority on a topic?
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