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Rich snippets changed SERPs forever. Now, if you successfully optimize your website for rich results you get a significant advantage over your competitors that don’t. Yet, the thing is quite technical and requires investments. So are rich snippets worth the hype and do you truly need them? Let’s figure it out together.

In this article, we will explain 35 elements that make up a SERP and help you monitor what elements Google displays for the queries you track. Start optimizing your website content for SERP features to drive more customers and increase brand awareness.

A featured snippet is a block of content pulled from a web page as it’s most relevant to the query and is placed in the zero position in the SERP. Do featured snippets help grow organic traffic and should you optimize for them? Learn all about their types and benefits from our article.

Anyone working with a website—from agencies servicing clients to SEO professionals—has asked or been asked one big question: What keywords do I rank for? In this blog post, we’ll look at how you can find out what keywords your site ranks for and plan your next move with the help of Google Analytics, Google Search Console, and our very own 2022世界杯买球平台 .

Your Brand SERP is your business card, and you need to make it look as good as possible. In this blog post, based on the webinar with Jason Barnard recently hosted by 2022世界杯买球平台 , you’ll find the answers to questions like: Why tracking your brand name is crucial for your success? How to measure Brand SERP quality? And what can you do to improve your on-SERP brand image?

Sitelinks help users navigate to important sections of a website right from the SERP. They are out of the webmaster's control and appear automatically based on Google's algorithms, but there's still a lot you can do to encourage Google to show a set of sitelinks below your website's search results.

In this article, we analyze every possible way of verifying your Google My Business listing, look at all the hidden pitfalls you may face in the process and show you where to seek help in case you experience any difficulties.

Google Question & Answers is a useful tool for customers to get all the info they need directly in search. Learn how the whole thing works and how Q&A may bring benefits to business owners if approached in the right way.

For local-oriented companies, having great localized SEO is one of the most important aspects to get right. It is imperative for such businesses to make sure their name, address and phone number (NAP) is accurate in all areas online. Read all about it in this post.