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Find out why backlinks are crucial for successful SEO and how to check their quality. Moreover, we’ll describe white hat ways to get backlinks.

In this article, we'll go over the ways you can find the right guest posting prospects and get published.

Learn how to earn quality backlinks through the HARO (Help A Reporter Out) platform by carefully crafting your pitch.

By default, links are followed, which means that search engines can crawl, index, and take them into consideration when distributing rankings. Sometimes, you don’t need to endorse the page you’re citing, and there’s when nofollow comes in handy. In this article, we discuss how dofollow and nofollow values matter in SEO, whether in the context of backlink profiles or internal linking.

It’s been a while since Google’s PageRank algorithm was introduced. Is it still relevant? In this post, we explain the original and updated PageRank formula and analyze how backlink profiles correlated with web authority and search engine rankings.

In this article, we will explore how you can leverage the power of backlinks for driving organic traffic and as a result generating sales for your business. The guide was prepared specifically for our readers by Alexandra Tachalova – a content marketing and link building expert with over a decade of experience in digital marketing.

When you analyze your own backlink profile or those of your competitors, make sure to pay attention to the referring domain metric. If interpreted properly, it can help you save some time, understand the true value of a backlink profile and even find new partnering opportunities. All you need is the necessary data at hand.

Kaspar Szymanski is a leading SEO expert and co-founder of SearchBrothers agency, who has previously worked as a Search Quality Strategist in Google. He has answered our questions on how to build a proper backlink profile. All the insights are inside! Enjoy your reading.

Not all of the backlinks that are oh so hard to get are actually valuable – some of them (or a lot!) Google will simply disregard. Which ones are those? Are you focusing your effort on the right type of backlinks? Let’s dive deeper and see what types of backlinks are not worth your while.