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Does digging into Google Analytics data make you sweat? This article will guide you through the Google Analytics reports important for SEO, and help you find all the data you need in the old Universal Analytics and the new GA4 interfaces.

With Google Analytics, you can see how much your business is moving ahead and growing. Learn how to easily set up and configure Google Analytics as well as add it to WordPress and other major CMS.

In May of 2018, the GDPR, or General Data Protection Regulation was put into action in the European Union. This regulation has tightened Europe's already strict laws about what businesses can and can’t do with people’s data. In return, it gives people more control over how their information is collected and used as companies have to make sure that all of their actions with it are justified.

Google Analytics can be a very powerful tool in helping you understand your website’s overall performance. But if you don’t know what the metrics mean, you won’t be able to understand the data that’s right in front of you and take advantage of it. In this post, we take a close look at the bounce rate and exit rate.