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Similar to a business card, page titles and meta descriptions store data on the content of your pages, and when the time’s right, share that information with both search engines and internet surfers. And if you want to please both of them, you simply can’t ignore meta tags. Let's take a look at why metadata is important in SEO and how to use it correctly.

H tags give readers and search engines a clear way to understand what a page is about, which can result in higher SERP rankings. Here we look at what H tags are, why you need them, and how to set them up correctly.

Which HTML tags and attributes matter when it comes to website promotion and SEO? Why do you need them and how should they be used? We went through every HTML tag and their attributes to put together a list of the most important ones SEOs and digital marketers must know about in their work.

The proper use of canonical tags is a part of SEO basics. However, if set incorrectly, canonicalization may not bring the desired result and lead to lower rankings due to duplicate content issues. In this post, you'll find all the necessary tips and tricks that will help you properly use canonicals for various purposes and avoid all the possible pitfalls.