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By default, links are followed, which means that search engines can crawl, index, and take them into consideration when distributing rankings. Sometimes, you don’t need to endorse the page you’re citing, and there’s when nofollow comes in handy. In this article, we discuss how dofollow and nofollow values matter in SEO, whether in the context of backlink profiles or internal linking.

What are the main rules essential to creating a solid website structure? And why it's important for both SEO and UX? In this article, you will find some simple but crucial actions you have to take to build a good basis for SEO while developing your site.

The power of internal linking is often underestimated. And still, a killer internal linking strategy may bring you closer to reaching your goals. In this post, we'll explain why internal linking matters and how you can get the most out of it.

Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.

Breadcrumbs are one of the elements of website navigation that help users understand where they are on a website and, if necessary, help them get back to the previous site section. In this post, we’ll discuss which breadcrumb types exist, whether your site needs them and how to set them up properly.