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What are the main rules essential to creating a solid website structure? And why it's important for both SEO and UX? In this article, you will find some simple but crucial actions you have to take to build a good basis for SEO while developing your site.

The power of internal linking is often underestimated. And still, a killer internal linking strategy may bring you closer to reaching your goals. In this post, we'll explain why internal linking matters and how you can get the most out of it.

Sitelinks help users navigate to important sections of a website right from the SERP. They are out of the webmaster's control and appear automatically based on Google's algorithms, but there's still a lot you can do to encourage Google to show a set of sitelinks below your website's search results.

Website redesign is a complex process that transforms a website both outward and within. Many things can go wrong SEO-wise as you A/B test, tweak the layout of website pages, revamp the website structure and modify the content. Learn how to handle all the changes you make to get through the redesign scot-free.

Breadcrumbs are one of the elements of website navigation that help users understand where they are on a website and, if necessary, help them get back to the previous site section. In this post, we’ll discuss which breadcrumb types exist, whether your site needs them and how to set them up properly.

Occasionally, when we visit a web page and no content shows up, we typically get a three-digit status code that tells us exactly what went wrong. In fact, various HTTP status codes like 301, 404 and 503 tell an entire story. Here you can find out about the most common ones.

Knowing all the indexed site pages isn’t enough—you need to be aware of all the crawlable pages. Here we discuss how to find and manage all of your site’s pages.