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Learn how to implement advanced on-page SEO techniques into your practice, so you can rank higher in search engines and improve user experience.

Similar to a business card, page titles and meta descriptions store data on the content of your pages, and when the time’s right, share that information with both search engines and internet surfers. And if you want to please both of them, you simply can’t ignore meta tags. Let's take a look at why metadata is important in SEO and how to use it correctly.

H tags give readers and search engines a clear way to understand what a page is about, which can result in higher SERP rankings. Here we look at what H tags are, why you need them, and how to set them up correctly.

Get Google and people to love your pages and benchmark them against SERP leaders.

Structured data is a common language for communicating with search engines and explaining what kind of information your website contains. From this article, you will learn how to use structured data and how to check if your markup is working.

Google search operators can help you get accurate information in a matter of seconds. Find the full list of Google Search commands and their combinations to deliver the most relevant search results.

The power of internal linking is often underestimated. And still, a killer internal linking strategy may bring you closer to reaching your goals. In this post, we'll explain why internal linking matters and how you can get the most out of it.

Clean and concise URLs have the right structure that describes what is on the page. Does your website have many of those? Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy.

What sources to link out to and how to do it right? Learn what makes a helpful external link, how they influence your SEO, and what to consider when putting them on your website. We explain all the stages from finding relevant websites to monitoring outbound links, as well as all major link details such as attributes and anchor texts.